The event "DOGGOFEST" is a brand-new, comprehensive program focused on the joy of humans and dogs together, scheduled to take place annually in the West Kowloon area. The main visual aims to convey a vibrant and joyful feeling, featuring a mascot dog as a highlight, allowing dogs on-site to take photos with it. The project establishes guidelines and basic settings for the visual system to be utilized by the team.
The Hook: RUSHYWe went with a super energetic vibe for the visuals to really grab the attention of pet owners. Since this is a brand new event in Hong Kong, we're using bright, vibrant colors to draw a crowd. To make it memorable, we chose a fun comic-book style featuring our cute mascot, RUSHY. Having RUSHY front and center makes the whole event feel friendly and welcoming. We want owners to easily picture their pups making new friends at an awesome party hosted by RUSHY, where everyone gets to celebrate together!
We established definitive rules around the primary Key Visuals, scalable vector assets, and core graphic patterns. By defining typography hierarchies and color palettes, we ensure the festival’s energetic identity remains cohesive and instantly recognizable across all platforms.
