"KIDS SAY: Plastics are _" is the event identity of a children's educational workshop focusing on the issue of plastic waste. The visual identity system aims to attract their participation in the activity and extend the teaching content. From the character design to the overall concept, the goal is to inspire everyone to think about plastic waste.
The name "KIDS SAY: Plastics are __" is inspired by the children's game "Simon says". It is an open-ended prompt, allowing children to fill in the blank with any word and point out the value of plastic products in imaginative ways.
The Hook: Waste GuysThe visual style takes children's DIY crafts as reference. Various imagined objects are assembled from plastic products, and redefined into the "Waste Guys" characters. The characters represent the seven types of plastics in the Waste Guide, serving an educational purpose.
