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APAX Sports Massage Therapy

Identity Design

APAX Sports Massage Therapy ("APAX") is a Hong Kong-based company that provides sports massage therapy. The company was founded by Lucas Lam with the aim of combining the therapist's practical sports experience and the professional knowledge on massage therapy to assist athlete reaching their goals.

APAX Sports Massage Therapy was formerly known as Lucas Fitness Therapy. The purpose of the rebranding is to transform it from a personal business to a company-scale structure. This change benefit the business to increase opportunities and prevent it from being solely associated with its founder.


Brand Guideline
Motion Graphic
Social Media Post
Logo Design
Graphic Adaptation

Project Owner

Kelvin Ho Design
APAX Sports Massage Therapy