OORA Bank provides virtual financial services. It uses light as a brand icon. Light is the symbol of civilization, technology and future. OORA, virtual bank uses the concept of "aura"(light) as the brand core image to show a sense of epicness and introduce a brand new experience of banking.
Branding & Identity
(This is a pitching project)
The OORA arc is the iconic visual symbol for the brand image. It is inspired from the bright light from the view of horizon. It create a vibe of futuristic epicness.