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Old Shanghai Street AR

Augmented Reality Experience

Using the techology of Augmented Reality, the old Shanghai Street is rebuilt to let people easily imagine the old days for conservation purpose. Also, interesting interactive experiece can attract people to take photos as a promotion for 618 SHS.


3D Modelling
AR Technology

Project Owner

Noiseless Design
Urban Renewal Authority


Creative Director: Christopher Lee
Concept & Design: Fly Chan
3D Modelling: Isaac Cheung & Kelvin Ho
Interface Design: Hung Chung & Morris Lai
Illustration: Meiyan Lee
Programme: Cherrypicks

Granite Pillar

The granite pillar preserved from the old building has rich historical value. Its multiple layers are increased through years. The design aims to demonstrate the layers for educational purpose.

Old Stores

The old stores from Shanghai Street are reformed, including Wahseng Electrical Store & Sunheng Bicycle Store. Through referencing URA's studies, the classical look and feel is shown.

View of Hong Lok Street

Hong Lok Street was a market selling birds. Matching with the positions on the illustration, the design showcases numerous bird cages floating. People can interact with the cages and take interesting photos.

Project is awarded for 2020 RedDot Design Award
(Brands & Communication)