Old Shanghai Street AR
Augmented Reality Experience
Using the techology of Augmented Reality, the old Shanghai Street is rebuilt to let people easily imagine the old days for conservation purpose. Also, interesting interactive experiece can attract people to take photos as a promotion for 618 SHS.
Services
3D Modelling
AR Technology
Project Owner
Noiseless Design
Urban Renewal Authority
Credit
Creative Director: Christopher Lee
Concept & Design: Fly Chan
3D Modelling: Isaac Cheung & Kelvin Ho
Interface Design: Hung Chung & Morris Lai
Illustration: Meiyan Lee
Programme: Cherrypicks
Granite Pillar
The granite pillar preserved from the old building has rich historical value. Its multiple layers are increased through years. The design aims to demonstrate the layers for educational purpose.
Old Stores
The old stores from Shanghai Street are reformed, including Wahseng Electrical Store & Sunheng Bicycle Store. Through referencing URA's studies, the classical look and feel is shown.
View of Hong Lok Street
Hong Lok Street was a market selling birds. Matching with the positions on the illustration, the design showcases numerous bird cages floating. People can interact with the cages and take interesting photos.
Project is awarded for 2020 RedDot Design Award
(Brands & Communication)